The new college football playoff's name? College Football Playoff

The new college football playoff's name? College Football Playoff

[dropcap]B[/dropcap]ill Hancock, executive director of college football’s new playoff, said earlier this week that the name would be “simple and descriptive, and not cutsey.”

BCS logoThe group in charge of the upcoming playoff has chosen it’s name, and, um, he was right.

College Football Playoff.

Really. That’s it.

ESPN’s Brett McMurphy broke the news earlier today. An official announcement followed Tuesday evening.

The group also launched the website collegefootballplayoff.com. According to domain registration records, ESPN originally registered the domain back on Oct. 28, 2003.

“We decided to call the playoff what it is  the College Football Playoff,” Hancock said in a statement. “We think the new playoff will be the most dynamic improvement to college football in a generation.

“Certainly it’s what the fans want. We also invite everyone to vote online to select the logo and help us kick off the new College Football Playoff.”

The BCS hired Premier Sports Management to come up with the new name and branding. “College Football Playoff” was trademarked with the United States Patent and Trademark Office by BCS Properties, LLC on March 28.

While the name may be all business, at least somebody brought their sense of humor to today’s BCS meeting.

“I’ll be happy with whatever,” Big Ten Commissioner Jim Delany told reporters, according to CBSSports.com’s Bruce Feldman’s Twitter feed.

“Obviously I’m not great with names.”

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